OBT Magazine

More than 40,000 US companies claim to be mission driven—meaning they count contributing to social and/or environmental progress among their core values. But how do you know when they’re sincere and when they’re simply mouthing platitudes to score marketing points? B Lab, a non-profit started two years ago by a trio of former Stanford roommates, has come up with a rating and certification system that can sort out the true believers from the pretenders. The outfits that pass the test can call themselves B Corporations. (B is for benefit, as in social benefit)