OBT Magazine

This is a relief. Alec Ross, one of the key architects of Barack Obama's technology policy during last year's campaign, isn't pushing ultra-high-tech solutions as a cure-all for the world's diplomatic and social problems now that he's senior adviser on innovation for Secretary of State Hillary Clinton. He's practicing the art of the practical.

Ross's job at State is to figure out how to use the global communications network to address poverty, health pandemics, human rights violations and the like. "With the ubiquity of our global networks, there are opportunities to engage with people that weren't possible in the past. We're practicing what I call 21st Century statecraft," he says. While he's supposed to use technology to accomplish Clinton's goals, "In some cases it's cutting edge. In other cases it's basic."

There's a temptation to fantasize that just because the opposition in Iran used Twitter so successfully during its brief uprising, the latest in social media can be spread around globally like some sort of super digital goo. So it's good to know that Ross is thinking in a more nuanced way. He gave me a couple of examples of calibrated responses to particular situations.

The low-tech solution: In the eastern Democratic Republic of Congo, where nobody rules and militias run wild, one key issue is figuring out how to get militia members to quit fighting and return to peaceful living. Ross visited with former militia members in demobilization camps and asked them for their advice. What he heard back was that the authorities should use radio to communicate with fighters who are hiding out in the bush, since they all listen to it. The former fighters also suggested that they should be put on air. Fighters would listen to somebody else who had walked in their shoes. So now the State Department is putting together a radio outreach program. "We use 1920s technology if 1920s technology is the right solution," Ross says.

The high-tech solution: In Mexico, the State Dept. is working with the Mexican government, NGOs, and telecom companies to set up a system for tracking crimes. Right now, a big problem there is that citizens are afraid to report crimes for fear of reprisals--sometimes via police who are working with the thugs. So Ross and his collaborators are working on a cellphone-base tip-off system for the police that will scrub identifying information about the tipsters from the system. They're also planning on mapping out the activities of common criminals and narco-trafficantes in near real-time on Web sites, so citizens can see where to avoid. "We're bringing transparency to the activities of the bad guys and empowering citizens," says Ross.